‘Doing Business in China Guide’ Launch

Published on 2018-02-07

British executive recruitment company, Antal International, is helping to promote doing business in China as a market expert in the newly launched ‘Doing Business in China Guide.’


The ‘Doing Business in China Guide’ website, digital brochure and mobile app are now live and the hard-copy brochures are currently being distributed. 

The main objective of the Doing Business in China Guide is to provide the reader with knowledge about China; an overview of its economy, business culture, potential opportunities and to identify the main issues associated with initial research, market entry, risk management and cultural and language issues. It doesn’t pretend to provide all the answers, but novice exporters in particular will find it a useful starting point. Further assistance is available from the Department for International Trade (DIT) team in Malaysia. Full contact details are available in the guide. The ‘Doing Business in China Guide’ can be accessed via: www.China.DoingBusinessGuide.co.uk.

The guide has been produced by International Market Advisor, in partnership with the Institute of Export & International Trade, and with support from British Embassy Beijing and the China-Britain Business Council.

Antal International is proud to support the launch.

‘Our mission in China consists of two main goals.’ – Said Jonathan EdwardsManaging Director of Antal Asia – ‘Firstly, we act as a bridge to British and European companies looking to expand their operations in China and recruit the top, specialised talent in developed and developing Chinese cities. Secondly, we help small and medium companies to grow through our franchise model called Antal Strategic Partnerships. Our focus in 2018 is to support companies in China’s emerging cities. With the growth rates of up to 15% and government investment these cities are becoming technological and development centers for cloud, big data and electronics.’ 

Five things to know about exporting to China:

  • China is already the world’s largest economy on a purchasing power basis. The UK is one of the top European investors into China and Chinese investment into the UK has increased dramatically.
  • Since the economic reforms and ‘opening up’ policy of the late 1970s, China has experienced a period of rapid economic growth, averaging almost 10% per annum for the three decades up to 2010. Over this period China’s economy effectively doubled in size every eight years. 
  • China is the largest country in the world by population; it has a fast growing consumer market resulting from the increasing number of middle income consumers, and is likely to become the world’s largest luxury goods market by 2020. 
  • The World Economic Forum’s Global Competitiveness report 2017-18 ranks China 27th out of 137 (the UK is ranked 8th).
  • The Chinese Government is now seeking to rebalance the economy away from investment-led growth and towards consumption. The emerging focus on innovation, higher-end consumer goods and services represents a significant opportunity for UK companies.