dunhill喜迎2018中国新年 | dunhill Celebrates Chinese New Year

Published on 2018-01-03

dunhill再次携手知名插画艺术家Mr. Slowboy(王飞),继前度成功合作后,再次推出一组全新插画,以趣味盎然的手法,令英国斗牛犬、Motorities汽车配件等dunhill经典传承标识焕发别样新意,欢喜共迎2018中国新春佳节。

dunhill dog

dunhill London continues the successful collaboration with illustrator Mr. Slowboy (Fei Wang), with a new set of illustrations that reinterpret symbols of the dunhill heritage, such as the bulldog and the Motorities in his own witty way, to celebrate Chinese New Year.

After moving to London in 2015, Fei Wang has developed a career in fashion illustration and has now become internationally recognised for his unique drawings, focussing on men’s fashion and lifestyle.

For this new project, we follow the amusing story of dunhill’s lost bulldog, which is as adventurous as Mr. Alfred Dunhill, with emoji illustrations for WeChat and Weibo to celebrate the year of the dog 2018 from 31st December through to February. 

dunhill London has been collaborating with Mr. Slowboy successfully in 2017. The characterful small leather goods, featuring an exclusive printed bulldog, are constructed from supple, finely grained Boston leather. The limited-edition leather collection consists of a travel case, zip folio, billfold wallet, key fob, coin purse, card case and a luggage tag. 

This collection launched exclusively at dunhill’s new store concept, Beijing SKP in September 2017. Now it’s available in all key stores and online at dunhill.com.

dunhill再次携手知名插画艺术家Mr. Slowboy(王飞),继前度成功合作后,再次推出一组全新插画,以趣味盎然的手法,令英国斗牛犬、Motorities汽车配件等dunhill经典传承标识焕发别样新意,欢喜共迎2018中国新春佳节。

自从2015年,年轻的北京人王飞迁居伦敦后,他以时尚插画作为自己的事业,专注绘制男装时尚与生活风尚主题插画,独特诙谐的绘画风格广获国际认可。

在dunhill与Mr. Slowboy合作推出的新系列插画中,“狗界男神”dunhill斗牛犬调皮捣蛋的有趣故事还在继续,这只英国斗牛犬与品牌创始人Alfred Dunhill先生一样充满冒险精神,与帅气的主人一起来中国,初来乍到玩失踪,主人焦急地东奔西走四处打听,找它的“寻狗启事”也铺天盖地。在这次诙谐幽默的找狗风波中,Mr. Slowboy巧妙地把dunhill全新2018春夏系列作品融入插画中,狗主人每次出场,他的时尚造型都值得期待。同系列趣味表情包也于2017年12月31日至2018年2月陆续推出,为2018中国狗年春节增添喜庆气氛。

dunhill与Mr. Slowboy的上一次深度合作是dunhill于2017年9月推出的限量版斗牛犬皮具作品系列,缀以Mr. Slowboy创作的独家英国斗牛犬图案,个性十足。这一系列小型皮具作品包括手包、拉链文件包、零钱包、钥匙扣、钱夹、卡包和行李挂牌,均甄选柔软上乘的粒面Boston皮革精制而成。

该限量版斗牛犬作品系列于2017年9月率先独家登陆dunhill北京SKP全新概念店,之后开始全球上市。目前在dunhill各精品店及dunhill.com有售。 

  • Leather Travel Case: RMB 7,500 | 手包,作品售价:人民币7,500元
  • Zip Folio: RMB 5,250 | 拉链文件包,作品售价:人民币5,250元
  • Billfold Wallet: RMB 3,350 | 钱夹,作品售价:人民币3,350元
  • Key Fob: RMB 2,450 | 钥匙扣,作品售价:人民币2,450元
  • Coin Purse / Card Case: RMB 1,695 | 卡包、拉链零钱包,作品售价:人民币1,695元
  • Luggage Tag: RMB 1,595 | 行李挂牌,作品售价:人民币1,595元