Live Lounge Podcast: "Launching Your Brand in China" (S1/E3)

Published on 2018-12-10

Welcome to the third episode of the British Chamber Shanghai Marketing Focus Group's Live Lounge podcast series, where we invite business leaders to tackle major topics and trends impacting companies in China.

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This time, our expert panel will share stories about how to launch a brand in China. Supported by a legal and marketing expertise, the panel will dispel myths, and arm you with essential knowledge to better your own approach in the China market. Topics include:

  • how to get started and dispel common myths;
  • protecting your intellectual property and growing your brand in China;
  • adapting to the local mindset and building local alliances;
  • how to combat sudden policy changes and navigate government regulations;
  • protecting your brand cross-border.

Host: Kirsten Johnston, CEO of JWDK

Michael Norris, Research Manager, Resonance
Harold Broese van Groenou, Owner XIX Spirit; Co-founder & Director Gotham East
Matthew Waddick, Founder, Shanghai Customs
Karen Hao, Attorney at Law, Hong Fang Law

If you would like to get in touch with the speakers, please contact Chamber staff Janet Jiang.

Please click here to listen to the podcast, or scan the QR code below.

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Venue Sponsor                      Creative Sponsor                    Wine Sponsor

WeChat Image_20181102173057.jpg         JWDK           SJP