Consumer Insights Focus Group Quarterly Update - Q1 2014

Published on 2014-03-06

Three predictions for 2014 including Continued growth in eCommerce, powered by Mobile; Further growth in International travel numbers, with Long Haul destinations benefiting the most; Government austerity measures continuing to impact the most sensitive industries.

CI
By David King, Managing Partner, iris Concise

As we enter into the year of the Horse, here are three predictions for 2014:

1. Continued growth in eCommerce, powered by Mobile
On line retail sales grew by 50% in 2013 and rapid growth looks set to continue, driven in part by the mass adoption of SmartPhones. As TenCent’s WeChat seeks to monetise its business, we may see some interesting innovations and an increasing rivalry with TaoBao.

2. Further growth in International travel numbers, with Long Haul destinations benefiting the most
2014 will be the milestone year when over 100 million Chinese tourists will travel overseas. The Chinese now represent the largest group of outbound tourists, and they are increasingly travelling further afield. London will continue to grow its share of this high-spending audience.

3. Government austerity measures continuing to impact the most sensitive industries
Luxury watches, Cognac and 5* hotel restaurants have all felt the effect of Xi Jinping’s clampdown on Government excess. This shows no sign of abating, and so we should expect to see some luxury brands refining their China ambitions and retargeting their marketing investment towards consumers who are spending their own money, rather than the Governments money.

The Consumer Insights Focus Group kicked off the New Year with a well-received presentation from Asit Gupta of Advocacy Asia on Word of Mouth marketing. We are planning further interesting speakers throughout the year but would welcome suggestions from members of topics that they would like to see our speakers cover.

2014 will also see the Consumer Insights Focus Group launch an exciting initiative in Q1, connecting like-minded British brands, who may all be talking to similar target Chinese consumers, to facilitate symbiotic marketing cooperation.

This initiative may also evolve over time to include:

  • Working together to elevate the wider perception of British goods/services
  • Fully engaging with other Government Agency/UKTI initiatives/opportunities, eg: GREAT campaign, Visit Britain, etc
  • Sharing the details of proven/reliable local vendors/partners/suppliers that may already be drawn to working with British organisations
  • Quarterly lunch meetings to exchange views on trading conditions and consumer trends


A number of great British brands have already signed up, but if any other companies are interested in taking part, please contact the Chamber Office Facilitator, Angela Lock, [angela.lock@britishchambershanghai.org](mailto:angela.lock@britishchambershanghai.org).

Learn more about the Consumer Insights Focus Group>>