[Review] Make Your Brain Work: How to Become an Efficient and Effective Executive

Published on 2016-11-01

On Monday 24 October, the British Chamber of Commerce Shanghai was delighted to welcome Amy Brann, international speaker and distinguished author, to deliver her insights on how understanding neuroscience can lead to increased productivity at work.

The common problems of efficiency

Multi-tasking – an example of just one common misconception that many believe leads to efficiency both at work and at home.

Opening up the evening by drawing upon various work-place habits, Amy navigated members through scientifically proved explanations as to why many of these habits are likely to decrease efficiency at work.

With many of us engaging in daily habits such as instantaneous attention switching between e-mails, social media and conference calls, the consequences often go unnoticed.

Amy’s interactive presentation utilised relatable analogies to assist members in understanding the consequences of such habits.

Neuroscience – the solution?

Building on the rapid developments in neuroscience, Amy was able to offer members concise advice on the most effective ways to improve efficiency at work.

Whether improving efficiency relates to generating innovative ideas or producing more detailed economic analyses, the advice shared applied to all sectors, situations and environments.

With solutions varying from sectionalising your timings to exercising during breaks at work, Amy outlined the key routes to maximising your brain’s efficiency.

The interactive presentation and Q&A session allowed members to benefit from an increased understanding of the latest research in neuroscience in clear and coherent language.