China Chat: China’s New Normal: Transforming Commerce

  • When:
    Wednesday, 02 December 2020, 2:30pm - 3:30pm
  • Where:
    This is a webinar session, 网络研讨会
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  • Price:
    Free of charge

Online registration for this event is not available.

Register here

In the final episode, we will consider the lasting impact of COVID-19 on China’s digital landscape and platforms, especially when it comes to commerce and the recent trends that have arisen.

Post COVID-19 e-commerce in China is in stark contrast to what it was at the end of last year. Consumption behaviour has evolved more dynamically than ever, with certain categories skyrocketing in growth, entirely new categories developing, with the elderly generation now more e-commerce savy than ever and most significantly, a major shift in the consumer journey from path to purchase in the boom of China’s live streaming era.
                       
In this unique session, Ryan Molloy (CEO of RedFern Digital) will provide insights on the current state of China’s digital landscape, trends in consumption, current and expected high-growth categories: whilst also providing UK brands with practical advice on how to effectively approach digital in a post COVID-19 China.
 
Speakers:

RedFern-Ryan.jpg

Ryan Molloy
CEO, RedFern Digital

Ryan Molloy has lived in China for over 17 years and has worked in the China marketing industry for nearly 10 of them. As CEO of RedFern Digital, he has worked with some of the biggest brands coming into market, covering branding, strategy, social media marketing and more.​​



Pearl Zhu,
CBBC's Ecommerce and Retail lead

Pearl has worked in fashion, media and e-commerce over the past 8 years. She has delivered strategic partnerships and global campaigns for brands like Harrods, 
Aspinal of London, Bourjois, SuperNanny and Shanghai Fashion Week across China and the UK. She is experienced in helping brands with their marketing and branding strategy with the aim of generating significant revenues and awareness in the China market​

Who is this series for?

UK Brands operating in the retail, luxury and fashion, food & drink and creative industry sectors.

Event contact

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Antoaneta.Becker@cbbc.org