The Growth Director's Secret: Why Businesses Struggle to Grow & What You Can Do to Change It

Andy Brent is the author of "The Growth Director's Secret" which was shortlisted in the UK for the CMI's Management Book of the Year Award 2018 and the Business Book Awards 2018. Aside from a leading career in Europe as Chief Marketing Officer of businesses like Burger King, Barclays Bank and Sky broadcasting, Andy also spent a few years in Asia in senior strategic roles for Hutchison Whampoa, helping build businesses across Asia.

At this event, Andy will talk about some of the topics in his book, with especial reference to China, which takes the latest research in neuroscience and looks at lessons for consumers, brands and marketers. You'll also be able to find out more about: 

The Growth Paradox
The strange fact that, despite its crucial importance to medium/long-term success, only around 10% of companies grow profitably for any sustained period. We'll explore the organisational/cultural factors that contribute to this strange paradox and how these can be avoided.

The Focus Failure
How companies often fail to differentiate between low-potential and high-potential customer groups, the common segmentation mistakes that lead to this huge inefficiency, and how to get customer targeting right.

The Big Growth Mistake
The common failure of understanding about how consumers make purchase decisions and choose between brands that cause many companies to sub-optimise their growth potential, and how new insights emerging from the world of neuroscience are revolutionising the way companies position themselves to grow profitably.

Location of the British Chamber Shanghai Office - we suggest that you enter the ZhangYuan community from the north gate on Taixing Lu (near Wujiang Lu)

New office map - Jun

No-show Policy: Please note you must cancel your reservation in writing to the event contact staff 24 hours in advance. No-shows without prior notification will be charged a no-show fee of RMB100. 

Walk-in Policy: Please note that members who attend the event without prior reservation will be charged an extra walk-in fee of RMB50 if spaces are still available.

Speaker Introduction

Andrew Brent

Andrew Brent is an experienced executive board member, strategist and marketer who has held senior roles in major blue-chip companies in the UK and around the world. Andy spent 13 years at Procter and Gamble in senior marketing roles in the UK and Europe before moving into retailing as Marketing Director at Iceland Frozen Foods. He spent six years in Asia in senior strategic roles for Hutchison Whampoa, helping build businesses across Asia.

Back in the UK, Andy was CMO for Burger King International, overseeing the global expansion of this business, he spent three years as Marketing Director at Boots the Chemist in the UK, and then held CMO roles at Sky broadcasting and at Barclays Bank. Andy is founding partner of Think Again, a strategic consultancy helping businesses reposition themselves to deliver sustainable, profitable growth.

Event contact

Hilary Wu
+862162185022
hilary.wu@britishchambershanghai.org

Location