Clicks to Commerce - The Evolution of Digital Marketing in China

  • When:
    Tuesday, 18 July 2017, 8:30am - 10:30am
  • Where:
    Rooftop Conference Room, 屋顶会议室
    Anken Warehouse, 668 Huai’An Lu
    上海市淮安路668号
  • Price:
    RMB 250 including canapés and two drinks. Members only.

There are currently over 731 million Chinese Internet users and 889 million monthly active WeChat users alone. In the past year, Chinese mobile internet usage grew by 30%, online advertising revenue climbed to USD $40 billion and mobile payment volume reached over USD $5 trillion.

Any business seeking to stand out in China’s competitive market will require a digital marketing strategy which takes advantage of China’s unique, expansive and opportune digital landscape.

The British Chamber Shanghai, AustCham Shanghai and SwissCham are pleased to host a panel of digital marketing experts who will discuss the latest digital marketing trends, outline creative strategies and discuss the future of marketing in China.

Rundown

8:30am-9:00am Registration
9:00am-10:00am Discussion
10:00am-10:30am Networking

Co-hosts

 AustCham     

SwissCham

No-show Policy: Please note you must cancel your reservation in writing to the event contact staff 24 hours in advance. No-shows without prior notification will be charged a no-show fee of RMB100.  
 
Walk-in Policy: Please note that members who attend the event without prior reservation will be charged a walk-in fee of RMB50 if spaces are still available.

Speaker Introduction

Nadja Rauscher

Senior Marketing Manager, China Skinny

Nadja has been a key member of the China Skinny team since 2014, leading a number of projects in the food & beverage, tourism and health segments.

She intimately understands China's unique digital channels and their place in the overall customer journey specifically with ecommerce. As a fluent Mandarin speaker, Nadja has worked across numerous research projects and regularly communicates with consumers and industry professionals, allowing her to identify with their needs and wants.

Darren Burns

President, China and Chair, Creativity and Innovation, Weber Shandwick

Darren Burns is spearheading Weber Shandwick China’s growth and transformation into one of the region’s most exciting and forward thinking integrated communications agencies. His passion for nurturing creativity, driving innovation and delivering results-oriented campaigns has helped Weber Shandwick win no less than 10 “Agency of the Year” awards over the past three years.

A strategic communications veteran of 18 years, Darren’s breadth of experience extends from launching new companies and initiatives to guiding brands and industry leaders through a range of high profile, mission-critical situations, including food safety, product recalls and labor relations issues. 

Event contact

Joanna Zhang
+86 21 6218 5022
joanna.zhang@britishchambershanghai.org