微信营销制胜战略 Winning Strategy for WeChat Marketing [Training School]

This event is fully booked. You can add yourself to the waiting list and we will notify you in case seats become available.
  • When:
    Thursday, 23 March 2017, 8:30am - 12:30pm
  • Where:
    Room 3, China Centre, The University of Manchester, 曼彻斯特大学,中国中心
    Suite 604, 6/F, 1376 Nanjing Road West
    上海市南京西路1376号上海商城西峰604室Room 3
  • Price:
    RMB 800 or ONE training credit for members. RMB1,280 for non-members. (This is a pre-paid event.)

RSVP: Cher.Lee@britishchambershanghai.org (Click here to learn more about the Training Credits)

This is a Chinese event. 中文活动

继2014年成功举办微信营销培训,时隔两年多,英商会再次邀请到上海励盟咨询管理中心的首席咨询培训师张寓萝女士为会员带来一场进阶版微信营销培训。

从最初的谨慎尝试,到如今的营销标配,微信已然成为各家在华企业市场战略的重要一环。随着众多新功能新技术的推出,微信营销内容和方式也层出不穷,可谓无“微”不至。但究竟怎样才能鼓励粉丝更多地参与企业互动,从而提升销售转化率和品牌美誉度,依旧是市场人员头疼的问题。

在本次半日的培训中,张寓萝女士将分享微信营销技巧和方式,并重点介绍以下内容:

  • 课程介绍和微信纵览
  • 2017年的微信营销机遇和挑战
  • 确定你的微信目标受众
  • 设定微信营销在整体营销策划中的目标 
  • 内容为王的打造方法
  • 推广手法面面观
  • 评估和优化     
  • 问答环节

培训场地赞助 | Venue Sponsor

The University of Manchester China Centre

After hosting a successful event in 2014, we are again holding a workshop on WeChat Marketing to update social media and Marketing Communication professionals on how to get the most from their WeChat accounts and postings.

More and more, WeChat is forming an essential part of almost every company’s marketing output in China. However, many marketers find it is difficult to do the WeChat marketing right. How to encourage followers’ engagement with the corporate account is also one of the headaches for many companies. 

To help advise on these challenges, the Chamber invites Vivian Zhang, Principal Consulting Trainer of Coopevation Consulting Center, to present members with a half-day workshop. Vivian will share her knowledge of the WeChat marketing system, method and techniques. Vivian’s workshop will cover the following topics.

  • ŸIntroduction and WeChat Overview 
  • Indication and challenges of WeChat marketing in 2017 
  • Define your WeChat target audience
  • Objective setting for WeChat within the overall marketing strategy
  • Appealing content development techniques
  • New WeChat promotion ideas sharing
  • KPI for evaluation
  • Q&A 

RSVP: Cher.Lee@britishchambershanghai.org 

Cancellation Policy: Please note that if you need to cancel this booking, we must receive your cancellation by email no less than 48 hours in advance of an event. If we do not receive the cancellation notice by this time, the Chamber will have to charge you the full-price for the event, as this is necessary to cover costs automatically incurred by the Chamber on the registered attendees’ behalf.

Speaker Introduction

Vivian Zhang 张寓萝

上海励盟咨询管理中心 首席咨询培训师 Principal Consulting Trainer, Coopevation Consulting Center

张寓萝老师拥有超过20年的跨国公司营销管理经验,曾先后在世界五百强包括美国强生,德国拜耳,辉瑞制药, 尼尔森等公司担任产品经理,市场经理,营销总监,咨询总监等职务,有着丰富的营销咨询和培训经验。

目前她在上海励盟咨询管理中心担任首席咨询培训师,为世界500强企业担任营销培训讲师,主要的课程包括消费者洞察,创意思维,数字营销,整合营销传播,工业品营销,战略思维全方位等等。

Vivian Zhang has more than 20 years MNC marketing management experience.  She used to work in J&J, Bayer, Pfizer, Nielsen as marketing professionals with rich marketing consulting and training experience. 

Now she is working as Principal Consulting Trainer in Shanghai Coopevation Consulting Center, work as marketing trainer for most Fortune 500 companies.  Her main topics covering consumer insights, creative thinking, digital marketing, IMC, B2B marketing, Strategic Thinking, and etc.

Event contact

Cher Lee
+86 21 6218 5022 ext. 24
cher.lee@britishchambershanghai.org