微信营销制胜战略 Winning Strategy for WeChat Marketing [Training School]
When:Thursday, 23 March 2017, 8:30am - 12:30pm
Where:The British Chamber of Commerce Shanghai , 上海英国商会
5/F, 863 Nanjing Xi Lu (near Shimen Yi Lu)
Price:RMB 800 or ONE training credit for members. RMB1,280 for non-members. (This is a pre-paid event.)
This is a Chinese event. 中文活动
After hosting a successful event in 2014, we are again holding a workshop on WeChat Marketing to update social media and Marketing Communication professionals on how to get the most from their WeChat accounts and postings.
More and more, WeChat is forming an essential part of almost every company’s marketing output in China. However, many marketers find it is difficult to do the WeChat marketing right. How to encourage followers’ engagement with the corporate account is also one of the headaches for many companies.
To help advise on these challenges, the Chamber invites Vivian Zhang, Principal Consulting Trainer of Coopevation Consulting Center, to present members with a half-day workshop. Vivian will share her knowledge of the WeChat marketing system, method and techniques. Vivian’s workshop will cover the following topics.
- Introduction and WeChat Overview
- Indication and challenges of WeChat marketing in 2017
- Define your WeChat target audience
- Objective setting for WeChat within the overall marketing strategy
- Appealing content development techniques
- New WeChat promotion ideas sharing
- KPI for evaluation
Cancellation Policy: Please note that if you need to cancel this booking, we must receive your cancellation by email no less than 48 hours in advance of an event. If we do not receive the cancellation notice by this time, the Chamber will have to charge you the full-price for the event, as this is necessary to cover costs automatically incurred by the Chamber on the registered attendees’ behalf.
Vivian Zhang 张寓萝
Vivian Zhang has more than 20 years MNC marketing management experience. She used to work in J&J, Bayer, Pfizer, Nielsen as marketing professionals with rich marketing consulting and training experience.
Now she is working as Principal Consulting Trainer in Shanghai Coopevation Consulting Center, work as marketing trainer for most Fortune 500 companies. Her main topics covering consumer insights, creative thinking, digital marketing, IMC, B2B marketing, Strategic Thinking, and etc.
+86 21 6218 5022 ext. 24